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Online SMS

What is online SMS

Online SMS from Web is a new invention of information age. One can originate a Short Message from Web instead of conventional mobile handset and submit the message directly to SMS Centre for further delivery on a desired handset. You can also send a messages using customized sender name, so that the recipient will get your personalized name in place of Mobile number, which is otherwise not possible while sending SMS from mobile phones. So, get rid of composing SMS using tiny key of mobile and start sending online SMS.

How Online SMS works

SMS is a store-and-forward service, meaning that when you send a text message to a friend, the message does not go directly to your friend's cell phone. The message is stored in the SMSC and then forwarded to the desired mobile phone. In case of Online SMS, a user prepares a short message and submits his message or even bulk messages through Web interface on front end and on back end same is submitted to the SMSC through various protocols, such as HTTP, SMPP etc. and subsequently terminated on desired mobile handset by the SMSC of respective operator.

How we can send SMS

For sending online sms, SMS Lane has come up with various tools such as Web Interface, Desktop application and HTTP gateway. You can Register with smslane.com free of cost and start sending Bulk SMS online to any operator in India. We also provide Free SMS credits to test the service.

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Desktop SMS

Our Desktop SMS tool, Dual Messenger is an extension tool for our web account holders to send SMS from their Desktop. This tool is available FREE of cost and works in sync with your web account. You need PC with internet connection to use this tool. You can also update your contacts from Excel file directly. This versatile tool can also be used to send SMS using a mobile phone or GSM Modem.

  • Dual Messenger is quick to set up, you can even set up your own account online directly.
  • Support online SMS (through Web interface) and offline SMS through Mobile or GSM modem
  • Dual Messenger is simple to use and no training is required
  • An ideal Online SMS solution for bulk messaging, simply upload contacts and send.
  • This software is available Free of cost
  • Supports customised sender IDs, Concatenated SMS (long messaging) etc
  • Getting started with Desktop SMS Tool

Sign-up for a free trial.

  • Download application, login to your Online SMS account and start sending SMS straight away
  • If you need further help please call us on +91 98246 22268

Desktop SMS Prices Our Online SMS prices start from Rs. 50 for 100 messages and the cost of sending an SMS is the same, for all the operators across India. Please refer to our Online SMS prices page for more information.

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SMS From Excel

When it comes to Send SMS directly from your existing Excel sheet where information is stored in various columns, SMSLane's Excel SMS Plugin makes your job easy.You can create your SMS by merging different columns in your Excel sheet. Our Excel SMS Plugin allows sending custom messages to each recipient.

How to Use

  • Once the installation is complete,launch Microsoft Excel. A new toolbar with buttons will be displayed.
  • On the toolbar, if you are behind a proxy server, you can set your setting by clicking the "Proxy settings" button.
  • To send a message, select the New "Send SMS" button.


  • Choose sender IDs from drop down
  • Send Custom / Personalized SMS to contacts from any excel file.
  • Send Long SMS of upto 459 characters
  • Scheduled an SMS to be sent at a later date / time.
  • Shows preview for each number before sending.
  • User friendly Menus and buttons.
  • Get delivery reports, sent reports by date.
  • Easy to create templates for personalized SMS messages.
  • Fast and accurate, can work in background mode (multithreading and multitasking).
  • Supports Microsoft Excel 2000, 2003 and 2007 versions.

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SMS Http Gateway

This document provides a reference for all features available to you via the HTTP interface for sending SMS.

The HTTP-API allows you to integrate your Application (Client) to SMSGlobal (Vendor) using the HTTP protocol to send SMS. HTTPS is also supported for secure transactions using SSL encryption.

The Client issues either a HTTP GET or POST request to the SMSGlobal HTTP interface supplying a list of required parameters. SMSGlobal issues back a HTTP Response which indicates the validity of the transaction.

The HTTP-API is used for 1 way messaging only. Therefore you need to provide a valid MSISDN as the Sender ID of the message to allow the recipient the ability to respond.


  • Custom Sender ID
  • Dedicated Virtual Numbers
  • Delivery Receipt Notifications via Email/SMS
  • Recipient OPT Out Option
  • 24/7 support via our support system

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SMS Marketing

As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the basic practical rules in marketing is to think like your audience, to keep up-to-date with their buying habits and where they are looking.


Whatever your product or service is, it’s important to ensure its visible wherever your customers go, with a ratio now of four mobile devices to every computer, it’s clear where our customers are. Mobile marketing is no longer something you can afford to put on the to-do-list for the future; you need to make sure you’re on a mobile device, now. With smartphone users increasing daily, forward-thinking businesses are looking for ways to make their business mobile-friendly. SMS is a tried, tested and has been around for over 20 years – using it to communicate with customers will ensure your business keeps up with market trends whilst using a reliable method.

For those of you who haven’t considered the benefits of using SMS marketing yet, I’ve put together 10 reasons you why it could be part of your communications mix:

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Ten benefits of SMS marketing

1. Immediate

There’s no long waiting time for designs to be mocked up or campaigns to be printed, just decide what your message is, sending a bulk SMS to your customers takes no longer than sending a text on your own phone. So, not only will you free up some precious time, but with over 90% of messages read within 3 minutes of being received you could see results immediately.

2. Mobile-friendly

Making your business mobile-friendly is no longer something to consider ‘later’. Mobile is here and it’s not going anywhere. SMS is compatible with pretty much every mobile phone so you won’t need to worry about alienating some users, or getting your customers on board with brand new technologies.

3. Customers love it

SMS is a really simple and accessible way of engaging with each other and with an open rate of 98%, it is heads and shoulders above any other communication method in terms of read rate. Most people send and receive text messages on a daily basis so we know your customers will like, have access to and know how to use SMS.

4. Eco-friendly

In comparison to email, direct mail and face to face meetings; a text message has the lowest impact on our carbon footprint. In fact it’s almost a carbon free way of communicating, so if you’re looking for ways to make your business greener, SMS marketing is a big step in the right direction.

5. Direct

Most of us don’t leave the house without our mobile phone, in fact it’s probably within arms-reach 24/7. Besides meeting face-to-face or calling each customer, I can’t think of a more direct way to communicate your message whilst ensuring the message is delivered straight into the right hands, at the right time.

6. Simplet

As we try and juggle our busy lives, it can sometimes feel like we have too much information to take in. Emails go unread, adverts ignored and leaflets discarded. SMS is small and simple and gets the message across instantly without any messing around. How many text messages do you receive that you don’t read?.

7. Trackable

Most service providers will offer simple delivery reporting to check your messages have successfully been sent. If you’re looking for more intelligent tracking, the top players in SMS marketing will not only tell you when your messages have been sent successfully, but will also provide you with details on who, what and when links have been clicked ensuring you get the most from your campaigns.

8. Generate leads

Keywords are easy to set-up on an SMS shortcode and can be anything from your brand name to a memorable word. Advertise your keyword on your website, printed media or in your store, allowing customers to opt-in to your mailing list. E.g. Text SMS to 82228 for exciting news and special offers!

8. Generate leads

Keywords are easy to set-up on an SMS shortcode and can be anything from your brand name to a memorable word. Advertise your keyword on your website, printed media or in your store, allowing customers to opt-in to your mailing list. E.g. Text SMS to 82228 for exciting news and special offers!

9. Personal

Most peoples email and direct mailboxes are swamped with junk mail and spam. Customers will only opt-in to SMS updates from companies they want to interact with, so you know you’re delivering the message to the right person without it getting lost or ignored. If you want to make your customers feel really special, it’s easy to personalise each message and won’t take any extra time.

10. Cost-effective

Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you’ll also see a healthy return on investment from SMS marketing. At just a few pence per messages, you can be really targeted with your campaigns without it breaking the bank.

If boosting sales and improving communication with customers are on your list of resolutions this year, but you don’t have a hefty budget and hours of spare time; SMS is a small, yet powerful, marketing tool not to be overlooked.

Pricing Table


Rs. 6250

25000 SMS
  • Lifetime Validity
  • Unique Sender-Id
  • 24/7 Support
  • No SMS Software


Rs. 12000

50000 SMS
  • Lifetime Validity
  • Unique Sender-Id
  • 24/7 Support
  • No SMS Software


Rs. 16500

75000 SMS
  • Lifetime Validity
  • Unique Sender-Id
  • 24/7 Support
  • No SMS Software


Rs. 20000

100000 SMS
  • Lifetime Validity
  • Unique Sender-Id
  • 24/7 Support
  • Free SMS Software